Unrequired Reading

is a collection of random—and at times, coherent—thoughts, by Joey Pfeifer, a designer in Orange County, California. Feel free to or follow him on Twitter.
  1. July 28, 2010

    “I don’t understand all these breasts right now. They don’t look like breasts, they look like someone’s taken a grapefruit half and inserted it under you skin. I mean, it doesn’t even bear any resemblance to what a natural breast looks like. But we’re starting to think this is what women should look like. And young girls are looking at these breasts and they think, ‘Oh, I need to go have my breasts done,’ because they’ve lost touch with what a real breast actually looks like. I find it fascinating, I find it disturbing, you could consider it more fascinating, because we’re becoming post-human. We are actually starting to manipulate our bodies, because we can, into a shape. We’re becoming our own art.”

    —Tom Ford, interviewed on NPR.

  2. July 28, 2010

    During a Weezer concert in Japan, Rivers Cuomo asks “what’s the first line of the song?” Love it.

  3. July 14, 2010

    New Work from Pentagram: The Surreal House →

    New Work: The Surreal House

    New work from Angus Hyland at Pentagram in London. Inspiring stuff.

  4. July 13, 2010

    Macs and PCs

    marcamos:

    Have you ever noticed that, 95% of the time:

    • People who hate Macs have never owned one
    • People who hate PCs have owned one
  5. July 4, 2010
    mattmcinerney:

I found this old image I made on my computer today. It made me laugh again so I thought I’d post it. There’s just something about beard related humor…

So yeah, this is pretty freaking awesome.

    mattmcinerney:

    I found this old image I made on my computer today. It made me laugh again so I thought I’d post it. There’s just something about beard related humor…

    So yeah, this is pretty freaking awesome.

  6. June 28, 2010

    morrisonfilm:

    You knew it was coming. And here it is. The world’s first film shot and edited entirely on an iPhone 4. Starring the powerhouse talent Garrett Murray. Directed by yours truly.

    (View in HD)

    (via implodr, maniacalrage)

    Can’t. Stop. Laughing.

  7. June 16, 2010

    Bonnaroo 2010: Mumford And Sons In Concert →

    A few days ago I happened upon Mumford & Sons’ debut album, “Sigh No More.” To say it’s fantastic is an understatement. These guys are really good.

    Take a listen to them live at Bonnaroo at NPR’s website, and if you like what you hear—trust me, you will—go and download their album.

    You’re welcome.

  8. June 15, 2010

    Frank Chimero: Ah, Helvetica, that typeface, that subject of idle modernist worship,... →

    Ah, Helvetica, that typeface, that subject of idle modernist worship, the most generic thing to ever elicit such strong emotional responses. Typographic tofu! All heil Max Miedinger! Pray towards Switzerland! Thank you, Helvetica!

    Then came Helvetica Neue, son of Helvetica, the sequel to the…

    I had no idea.

  9. June 11, 2010

    Employed →

    So yeah, I’m working at Happy Cog now. I’m still waiting for someone to wake me up from this dream, because I still can’t believe it.

  10. May 7, 2010

    How To Save A Newsweekly in 5 Easy* Steps →

    Derek Powazek offers some invaluable advice regarding the current state of the publishing industry. He writes:

    Different mediums have different strengths. The web is just better than paper at delivering time-sensitive news. It’s idiotic to pretend otherwise. And paper is still good at things the web is not, especially in getting people to actually pay for it. The solution is to use each medium for what it’s good at.

    He continues:

    It’s never been print vs. web – it’s attention vs. apathy. A bunch of people who care about the same thing is the most powerful, rare, and wonderful thing in the universe. It doesn’t matter how they find each other – web, print, a great disturbance in the force – it only matters that they find each other, and that they can do something with that shared attention to make the world a better place.

    The real enemy is apathy. When no one cares, things get ugly. And the good news for newsweeklies is that there are more people who care about what’s going on in the world now than ever. They’re more connected than ever. And they want to put that energy toward accomplishing something.

    Derek really hits the nail on the head here. In a time where the publishing industry is going downhill fast, they need to take this opportunity (and it could be their last) to cater towards both mediums in the most logical ways possible. Assuming certain publishers are able to pull this off, I would gladly become a paying subscriber to both digital and printed content, assuming the quality of the content made it worth it—but until then, I suppose my expectations are too high.